Written by Becca Sharp on June 11, 2020
All smart digital marketers and business owners are always looking to get their feet wet when it comes to emerging SEO trends to rank high on SERPs, generate quality leads and increase sales. SEO is evolving from written content to visual content: video marketing. With 78% of people online using videos every week, and with videos being predicted to make up 85% of online content in the U.S. by 2020; it makes sense to incorporate accurate, entertaining and actionable videos in your digital marketing strategy.
Video marketing multiplies the core effects of your SEO strategy across all search engines and social media platforms. Also, videos increase your brand’s scope of engagement hence bringing about an ever-growing audience. To this end, it is imperative that you ensure that your web and social media pages feature an unprecedented amount of quality and informative video.
Why You Should leverage Video Marketing
So why is everyone raving about video marketing in 2019? It’s straightforward, people and search engines such as Google are head over heels for video. Research revealed that sites with edutaining video content on their landing pages improved conversation rate by 80%. So, what does this mean? It means that incorporating videos in your SEO strategy not only helps improve your website’s search engine rankings but also helps your website get more leads. When people watch a video on your site, they see the team behind the products or services they want. This plays a significant role in building trust and credibility. As a result, they consequently become your customers.
How To Successfully Leverage Video Marketing
This type of marketing makes SEO easy, after all, they are more approachable and often easy to understand. But while you might have an idea of what video marketing is and its potential benefits, it doesn’t necessarily mean that it’s a one-size-fits-all. While there are indubitable benefits related to video marketing, there are pitfalls as well. Lack of experience, skills, and understanding of your audience, just to mention a few, can sweep any potential gains of video marketing down the drain. So, what next? Work with us, 3Encores.
A safe and easy way to traverse the world of video marketing for your company’s SEO campaign is to work with expert video marketers. Pro video marketers will create quality corporate explainer videos, ensure seamless video streaming on your site, create unique videos and do so much more to ensure that you leverage the full benefits of video marketing. It’s time to stop sitting on the fence and start your video marketing campaign to transform your company’s web presence.